Case Studies
Real businesses.
Real booking outcomes.
These are examples of what happens when the pipeline is structured correctly.
Case Study 1 — Kitchen & Bathroom Remodeling
Columbus, OH · Ad Spend: ~$1,200/mo · Timeline: 30 days
Situation
1–2 jobs booked per month. Calendar had gaps every other week. Owner was relying on word-of-mouth and occasional referrals.
What Changed
Structured ad campaigns targeting high-intent homeowners + automated booking system to convert inquiries into confirmed appointments.
Outcome
- 8 confirmed jobs in 30 days
- Steady weekly bookings from week 2 onward
Case Study 2 — Residential Roofing
Charlotte, NC · Ad Spend: ~$900/mo · Timeline: 3 weeks
Situation
High volume of inquiries coming in, but less than 20% converted. Team was spending hours on calls that went nowhere.
What Changed
Tightened audience targeting to filter out price-shoppers + follow-up sequence to re-engage warm leads automatically.
Outcome
- 5 booked installs in 3 weeks
- Unqualified calls dropped significantly — more time on actual jobs
Case Study 3 — HVAC & Plumbing
Phoenix, AZ · Ad Spend: ~$800/mo · Timeline: 45 days
Situation
2–3 jobs per month with no predictability. Some months full, others completely dry. No system in place to maintain consistent flow.
What Changed
Full pipeline built from scratch — ads, booking system, and follow-up working together so no lead falls through.
Outcome
- 10+ monthly bookings consistently
- Owner can now plan crew schedules and cash flow 3–4 weeks ahead